What happened to General Dynamics design?

If you are a fan of graphic design history, you may know that General Dynamics brand design in the 1950s was one of the most iconic Swiss designs. Developed by Erik Nitsche, General Dynamics allowed him to create a new identity and the rest was history.

Today, if you go on their current website, it looks like your standard corporate website. However, they have some great product photography that should be the focus of the design. I created some new concepts based on current and past photos and an example with Erik’s original design identity.

Please note these photographs are not mine and should not be redistributed without permission and/or attribution.